Mission Statement and Philosophy

Gaia Green Products Ltd. is dedicated to creating a profitable enterprise through manufacturing and marketing the finest quality organic fertilizer and by increasing awareness about natural soil management practices.

Gaia Green Products Ltd. is committed to:

  • Building a collaborative style management system
  • Creating a knowledgeable human resource team in the field of natural soil management to facilitate organic fertilizer market development
  • Providing the highest quality organic fertilizers and natural soil amendments
  • Providing our customers with safe non-toxic products while supporting a reduction in the use of synthetic chemicals in our urban and rural environment

Changing Paradigms

The Canadian public is concerned about the use of chemicals in the urban environment and is demanding natural alternatives. This is evidenced by the number of Canadian municipalities (now over 80), with legislation banning the cosmetic use of pesticides. As a result there is a need for environmentally friendly ways of dealing with soil fertility, as well as pest and disease problems. Knowledge about Natural Soil Management is a must for the landscape and gardening professionals of the future. It is not enough to simply replace chemical pesticides with natural alternatives. We must first look to our soil quality and its ability to support life. “Feeding the soil and allowing the soil to feed the plants, as opposed to feeding the plants directly with soluble, salt based nutrients, is the fundamental difference between conventional fertilization and organic soil management practices. Increasing biological activity, organic matter and minerals in the soil is essential for chemical pesticide and fertilizer reduction.” By supporting living systems in the soil,we increase the soil ecosystem and ultimately the plants natural ability to resist disease and pest infestation.


Experience and History

Gaia Green Products Ltd. has been manufacturing and distributing a “complete line” of organic fertilizers and soil amendments to farm and garden markets in Western Canada since 1990. We have established national distribution through independent garden centres for the public. Gaia Green fertilizers are available commercially through our distributors: Evergro/Westgro, Plant Products, Plant-Prod Quebec and MGS Horticultural.

Gaia Green provides Natural Soil Management solutions for certified organic farmers and gardeners as well as horticultural professionals.We inventory the largest selection of organic fertilizers and natural soil amendments in Canada to meet specific nutrient requirements of our varied customers.

Product Quality All of our blended products are unique organic/natural formulations. They are not based on N-P-K technology, they are designed to increase biological activity, enhance natural biological processes and complete the mineral complex in the soil.This improves the soils ability to cycle nutrients naturally and increases plant vitality to an optimum level. Our product development over the last two decades has been based on producing healthy soil, resulting in optimal plant vitality.

Product Performance Our products have been proven successful in a number of horticultural and agricultural applications. Trials indicate increased natural resistance to disease and pest infestation, drought and general stress along with a number of cost saving benefits. Growers across the spectrum of horticultural disciplines report a profound increase in plant vitality.

What Gaia Green can do for you Provide valuable information for transitioning into natural management Provide premium quality natural fertilizers for your customer base Customize natural fertilizer products to meet your specific market needs Educate your staff on implementing Natural Soil Management practices

Opportunity This is an innovative, ground breaking approach to external conditions changing the Canadian horticultural industry. This is not about belief systems. This is about taking the opportunity to expand business by meeting customer needs in a changing market.


Gaia Green’s Management and Consulting Team

Our team has over 100 years of combined experience in logistics, distribution, market development, consulting and sales of natural fertilizers.

Michael Dean, founder and President, has unique knowledge of all aspects of the Canadian organic fertilizer industry including supply sources, regulations, market development and distribution logistics. He has specialized experience in formulating organic products for a wide range of applications throughout the horticultural industry. Michael has developed and assembled the widest range of organic fertilizers and soil amendments in Canada. He is an industry advisor on fertilizers for the Canadian Organic Initiative, the organization setting the national standards for certified organic food production.

Joan Thomas, Operations Manager, has a Bachelor of Science in Resource Management and a diploma in Business Management. Joan has over 20 years of management experience including managing multi-faceted professional teams, supply chain logistics and multi-million dollar budgets. She has developed and implemented business plans, environmental plans and she played a key role in the Mackenzie Land and Resource Management Plan for an area that covers 6.0 million hectares.

Heather Havens, Sales and Technical Support, has a Bachelor of Science in Agriculture. She has 15 years of experience in organic fertilizers including: market development, warehouse management, sales, distribution logistics, certified organic regulations, consultation and education. For 10 years Heather was the Manager of one of the largest distributors of organic fertilizers in the Western United States enhancing her experience in many aspects of organic agriculture and natural horticulture.

Ross Idler,Organic Horticultural Consultant, is a certified horticulturist. He has been applying organic management practices in the public and private sectors for the past 25 years. He was an early adaptor of these practices during the nine years he spent with the Vancouver City Parks Boards. Ross’ horticultural training, along with 30 years organic farming and gardening experience, has provided him with a unique set of skills for applying organic landscape and turf management practices. Ross is currently the Parks Foreman for the City of Grand Forks, B.C. and has been consulting for Gaia Green for the last 15 years.

Rochelle Eisen, Organic Industry Liaison – Education Coordinator, has freelanced since 1989 as an independent verification officer for the BC organic sector completing thousands of inspections and file reviews. She has also delivered over 3,000 hours of ornamental horticultural instruction for Okanagan University College Continuing Education Department emphasizing organic management. Rochelle is currently the Organic Extension Agent for the BC Department of Agriculture and she is a voting member of the national organic certification standards development committee.

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